Organizations that implement the Great Demo! method report:

Tangible Results:

  • Sustained gains of 10% or more in improved close rates overall
  • Shorter sales cycle length - by 50%
  • Demo win-rate increases of 25-75
  • Improved forecast clarity and predictability
  • Ongoing cost-of-sales reduction by 25%
  • Free evaluations and POC's transformed into paid events
  • Increased deal size and breadth by 2x

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The Great Demo! method enables organizations to create and deliver
​surprisingly effective software demonstrations.

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Explore the Offerings we provide:​

  • ​Great Demo! Workshops, Seminars and Webinars
  • Great Demo! electronic and hard-copy Books
  • Coaching on demo preparation, execution and strategy
  • DemoCoach - your personal coaching tool!

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​DemoCoach

The Second Derivative

​helps software organizations achieve their sales and marketing objectives
​by dramatically improving the success rates of their demos. 

We offer Workshops, Seminars, coaching, coaching tools and consulting with a focus on the needs
of organizations developing and selling business-to-business software.
Put the "Wow!" in your demos!

2016 Great Demo! Public Workshops

Our next Great Demo! Public Workshops are scheduled for May 18-19 and October 12-13, 2016.

Intangible Gains

  • Reduced on-boarding and time-to-proficiency
    ​for new sales and pre-sales staff
  • Crisper Discovery and generation of
    ​well-qualified prospects
  • Increased deployment within current customers
  • Positive differentiation vs. competition
  • Increased revenue and profit per employee
  • A cultural change resulting in a sharper focus on
    ​customer

Increase your closed business within the next two quarters.

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Your personal Great Demo! coach
​right from your smart phone!