Great Demo! Surprisingly Compelling Software Demonstrations

Organizations that implement the Great Demo! method report:

   Sustained gains of 10% or more in improved close rates overall

   Shorter sales cycle length – by 50%

   Demo win-rate increases of 25-75%

   Improved forecast clarity and predictability

   Ongoing cost-of-sales reduction by 25%

   Free evaluations and POC's transformed into paid events

   Increased deal size and breadth by 2x

   Reduced time-to-proficiency for new sales and pre-sales staff

   Crisper qualification and generation of well-qualified prospects

   Increased deployment within current customers

   Positive differentiation vs. competition

   Increased revenue and profit per employee

   A cultural change resulting in a sharper focus on customers

Explore the Offerings we provide:

> Great Demo! Workshops and Seminars

> Great Demo! electronic and hard-copy Books

> DemoGurus® up-to-date best practices, tools and tips

> Coaching on demo preparation, execution and strategy

The Second Derivative helps software organizations
achieve their sales and marketing objectives by
dramatically improving the success rates of their demos.

The Great Demo! method enables organizations to create
and deliver surprisingly effective software demonstrations.
We offer workshops, coaching and consulting with a focus
on the needs of organizations developing and selling
business-to-business software.

Put the "Wow!" in your demos!

Increase your closed business within the next two quarters.