The Second Derivative helps software organizations achieve their sales and marketing objectives by dramatically improving the success rates of their demos.

The Great Demo! method enables organizations to create and deliver surprisingly effective software demonstrations. We offer Workshops, Seminars, coaching and consulting with a focus on the needs of organizations developing and selling business-to-business software.

Put the "Wow!" in your demos!

Our next Great Demo!
Public Workshops are scheduled for May 14-15, May 20-21 and
October 14-15, 2015

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Latest Article:

Stunningly Awful
On-Boarding Demos
The Trouble Begins

• Sustained gains of 10% or more in improved close rates overall
• Shorter sales cycle length - by 50%
• Demo win-rate increases of 25-75
• Improved forecast clarity and predictability
• Ongoing cost-of-sales reduction by 25%
• Free evaluations and POC's transformed into paid events
• Increased deal size and breadth by 2x

Intangible Gains:

• Reduced on-boarding and time-to-proficiency for new sales and pre-sales staff
• Crisper Discovery and generation of well-qualified prospects
• Increased deployment within current customers
• Positive differentiation vs. competition
• Increased revenue and profit per employee
• A cultural change resulting in a sharper focus on customers

Increase your closed business within the next two quarters.


Explore the Offerings we provide:

• Great Demo! Workshops, Seminars and Webinars
• Great Demo! electronic and hard-copy Books    
• Coaching on demo preparation, execution and strategy