Organizations that implement the Great Demo! method report:

   Sustained gains of 10% or more in improved close rates overall

   Shorter sales cycle length – by 50%

   Demo win-rate increases of 25-75%

   Improved forecast clarity and predictability

   Ongoing cost-of-sales reduction by 25%

   Free evaluations and POC's transformed into paid events

   Increased deal size and breadth by 2x

   Reduced time-to-proficiency for new sales and pre-sales staff

   Crisper qualification and generation of well-qualified prospects

   Increased deployment within current customers

   Positive differentiation vs. competition

   Increased revenue and profit per employee

   A cultural change resulting in a sharper focus on customers


Explore the
Offerings we provide:

>  Great Demo! Workshops and Seminars

>  Great Demo! electronic and hard-copy Books

>  DemoGurus® up-to-date best practices, tools and tips

>  Coaching on demo preparation, execution and strategy
Copyright 2004-2010 The Second Derivative.  All Rights Reserved.
The Second Derivative helps software organizations
achieve their sales and marketing objectives by
dramatically improving the success rates of their demos.  

The
Great Demo! method enables organizations to create
and deliver
surprisingly effective software demonstrations.
We offer workshops, coaching and consulting with a focus
on the needs of organizations developing and selling
business-to-business software.

Put the "
Wow!" in your demos!  

Increase your closed business within the
next two quarters.
The Second
Derivative
Welcome!

How Are Your Demos?

To assess your demos,
see how you compare, or
have a demo reviewed,
click here.

Sign Up
to receive
Great Demo!
Articles

We are a
Green Business

Click Here
to learn more
Join the
LinkedIn
Great Demo!
Group
More Info
Click Here
To View a 3.5
Minute
Great Demo!
Overview Video
Great Demo!
Open Workshop
April 9, 2010  in
San Jose, CA
Our Next Webinar
April 6
Click
Here for
More Information