Books
Great Demo! Books
Great Demo! provides presales, sales and marketing staff
with a method to dramatically increase their success in
closing business through substantially improved software
demonstrations. It draws upon the experiences of
thousands of demonstrations, both delivered and received
from vendors and customers.
The distinctive “Do the Last Thing First” concept
generates a “Wow!” response from customers.
The Great Demo! method is presented simply and clearly,
and is elaborated more fully in each successive chapter,
providing a rich toolkit for software sales teams. Real-life
anecdotes, examples, and axioms offer humorous and
effective punctuation.
Great Demo! is a terrific read on an airplane or between
customer visits. It offers a straightforward process for
creating and delivering highly compelling software
demonstrations, excellent advice, tips, and the occasional
epiphany.
Now In Its Second Edition
Great Demo! is in its second edition and has been substantially
updated to address new situations and best practices.
A new, complete chapter addresses Remote Demos (e.g., via
WebEx or Live Meeting), an area that has become more and more
important, but with less-than-desired results. The new chapter
explores the challenges of Remote Demos and provides
guidelines, best practices and some sage tips to increase the
effectiveness and interactivity of these demonstrations.
An additional new chapter presents Managing Evaluations (For Fun
and Profit), offering excellent advice and specific guidance on when
or when not to do evaluations, how best to organize for success,
and how to establish and receive value for evaluations you run with
customers – this last point has proven to be very valuable in Great
Demo! Workshops, where participants have reported turning free
evaluations into paid ones.
The 2nd edition of Great Demo! is available here as well as on
Amazon.com and Barnes-and-Noble.com.
Availability
Great Demo! is available both in hard-copy and in electronic (PDF)
format. Both are priced at $23.95 per copy, plus applicable tax and
shipping, and can be purchased directly from The Second Derivative
or online at www.Amazon.com and www.BarnesandNoble.com.
Consider purchasing extra or additional copies:
> Give a copy to a friend or colleague.
> Provide copies for the team at sales meetings or kick-off events.
> Reward valued employees.
Volume Discounts
A discount schedule for volume purchases is available - Contact Us
for more information.
Sample Great Demo! Yourself
Amazon provides you with the ability to explore the book first-hand,
so that you can "try before you buy". Click on the "Search Inside"
image on the side of this page.
Other Availability
Electronic (PDF) format is also available directly from The Second
Derivative. Discounts are available for multiple copies in either
format.
Contact Us for quantity-based discounts or PO-based orders.
Purchase directly using your credit card.
San Francisco Bay Area Availability
You can find Great Demo! on the shelves at Kepler's Bookstore:
Kepler's Bookstore
1010 El Camino Real
Menlo Park, CA 94025
(650) 324-4321
Your Feedback and Questions...
"You cannot have a dialog with a book..." While the book is a terrific
tool by itself, it is rather challenging to engage in a conversation with
an inanimate object. So, please Contact Us or communicate via our
Great Demo! Blog to provide feedback, suggest changes, and
discuss questions and specific challenges you face.
Great Demo! provides presales, sales and marketing staff
with a method to dramatically increase their success in
closing business through substantially improved software
demonstrations. It draws upon the experiences of
thousands of demonstrations, both delivered and received
from vendors and customers.
The distinctive “Do the Last Thing First” concept
generates a “Wow!” response from customers.
The Great Demo! method is presented simply and clearly,
and is elaborated more fully in each successive chapter,
providing a rich toolkit for software sales teams. Real-life
anecdotes, examples, and axioms offer humorous and
effective punctuation.
Great Demo! is a terrific read on an airplane or between
customer visits. It offers a straightforward process for
creating and delivering highly compelling software
demonstrations, excellent advice, tips, and the occasional
epiphany.
Now In Its Second Edition
Great Demo! is in its second edition and has been substantially
updated to address new situations and best practices.
A new, complete chapter addresses Remote Demos (e.g., via
WebEx or Live Meeting), an area that has become more and more
important, but with less-than-desired results. The new chapter
explores the challenges of Remote Demos and provides
guidelines, best practices and some sage tips to increase the
effectiveness and interactivity of these demonstrations.
An additional new chapter presents Managing Evaluations (For Fun
and Profit), offering excellent advice and specific guidance on when
or when not to do evaluations, how best to organize for success,
and how to establish and receive value for evaluations you run with
customers – this last point has proven to be very valuable in Great
Demo! Workshops, where participants have reported turning free
evaluations into paid ones.
The 2nd edition of Great Demo! is available here as well as on
Amazon.com and Barnes-and-Noble.com.
Availability
Great Demo! is available both in hard-copy and in electronic (PDF)
format. Both are priced at $23.95 per copy, plus applicable tax and
shipping, and can be purchased directly from The Second Derivative
or online at www.Amazon.com and www.BarnesandNoble.com.
Consider purchasing extra or additional copies:
> Give a copy to a friend or colleague.
> Provide copies for the team at sales meetings or kick-off events.
> Reward valued employees.
Volume Discounts
A discount schedule for volume purchases is available - Contact Us
for more information.
Sample Great Demo! Yourself
Amazon provides you with the ability to explore the book first-hand,
so that you can "try before you buy". Click on the "Search Inside"
image on the side of this page.
Other Availability
Electronic (PDF) format is also available directly from The Second
Derivative. Discounts are available for multiple copies in either
format.
Contact Us for quantity-based discounts or PO-based orders.
Purchase directly using your credit card.
San Francisco Bay Area Availability
You can find Great Demo! on the shelves at Kepler's Bookstore:
Kepler's Bookstore
1010 El Camino Real
Menlo Park, CA 94025
(650) 324-4321
Your Feedback and Questions...
"You cannot have a dialog with a book..." While the book is a terrific
tool by itself, it is rather challenging to engage in a conversation with
an inanimate object. So, please Contact Us or communicate via our
Great Demo! Blog to provide feedback, suggest changes, and
discuss questions and specific challenges you face.
| The Second Derivative |
| Copyright 2004-2008 The Second Derivative. All Rights Reserved. |
What Do Others Think? Read the postings on Amazon.com and BarnesAndNoble.com. What Do You Think? Add your own comments! |
Order Great Demo! in Hardcopy and ask for a signed copy! Let us know by Contacting Us (use the form) or simply send an email to Orders@SecondDerivative.com and let us know you are ordering a signed copy. |
"If everyone just read and practiced chapter 1, the world would be a better place." Guy Kawasaki, author of The Art of the Start Check out Guy's Blog For More Comments and Ideas |
"Last year I was at 168% of my quota, your book hits the mark for professional software sales reps." Jason Graves, Enterprise Sales Representative Adobe Systems Inc. |
Contact Us... If you have comments on the material in the book or suggestions for new content, articles or topics, send them to us. This is an evergreen arena of practice! |
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