About Us
It is now more important than ever to connect and succeed
in the sale of software products and services - and your
team's demonstrations are a critical component of
successful sales and marketing processes.
We help software companies
> Recognize when your demos aren't getting the job done
> Implement processes and tools to improve your results
> Sustain those improvements as you grow and change
in the sale of software products and services - and your
team's demonstrations are a critical component of
successful sales and marketing processes.
We help software companies
> Recognize when your demos aren't getting the job done
> Implement processes and tools to improve your results
> Sustain those improvements as you grow and change
| The Second Derivative |
| Copyright 2004-2008 The Second Derivative. All Rights Reserved. |
About The Second Derivative
We've been helping software sales, presales and marketing
organizations improve their results and processes for 20 years, via
Workshops, Seminars and other events delivered around the world
to thousands of participants. Much of our business comes from
further engagements with existing customers and direct referrals.
Our customers report remarkable, tangible results immediately
following an event and on a sustained basis over years.
About The Principal
Peter Cohan founded The Second Derivative in 2003 to address the
challenge of bringing a method for consistent success to the
process of creating and delivering software demonstrations. He
has a successful track-record as an agent of change in both internal
and external roles.
Mr Cohan launched the DemoGurus Community Website in 2004 to
provide a high-value, evergreen forum for gathering and delivering
best practices on demonstration methods and tools for the
business software community.
In 2003, Mr. Cohan published the first edition of Great Demo!, the
book that presents the demonstration methodology generated and
practiced through the experience of 1000's of demonstrations. The
2nd Edition of Great Demo! was published in March 2005.
Prior to The Second Derivative, Mr. Cohan has enjoyed over 20 years
in senior management, business development, sales and
marketing roles. In 1998, he joined Symyx Technologies, Inc. to
found Symyx’ Discovery Tools® business, which leverages Symyx’
technology through providing access to systems, software, and
intellectual property. As Vice President Discovery Tools, and then
President Symyx Discovery Tools Inc., Mr. Cohan grew the
organization from inception into a $30MM per year business.
Before Symyx, Mr. Cohan gained experience in the creation,
implementation, and application of software tools and systems in
support of pharmaceutical, agrochemical, and chemical research
during 13 years at MDL Information Systems, Inc. While at MDL, he
progressed through roles in technical marketing, product marketing,
field marketing, sales, sales management and marketing
management, culminating as Vice President Customer Marketing.
He holds a degree in Chemistry from the University of California at
San Diego.
He currently serves on the board of directors of Collaborative Drug
Discovery, Inc. and the advisory board of Excellin, Inc.
Mr. Cohan has experience as an individual contributor, manager
and senior management in marketing, sales, and business
development. He has also been, and continues to be, a customer.
We've been helping software sales, presales and marketing
organizations improve their results and processes for 20 years, via
Workshops, Seminars and other events delivered around the world
to thousands of participants. Much of our business comes from
further engagements with existing customers and direct referrals.
Our customers report remarkable, tangible results immediately
following an event and on a sustained basis over years.
About The Principal
Peter Cohan founded The Second Derivative in 2003 to address the
challenge of bringing a method for consistent success to the
process of creating and delivering software demonstrations. He
has a successful track-record as an agent of change in both internal
and external roles.
Mr Cohan launched the DemoGurus Community Website in 2004 to
provide a high-value, evergreen forum for gathering and delivering
best practices on demonstration methods and tools for the
business software community.
In 2003, Mr. Cohan published the first edition of Great Demo!, the
book that presents the demonstration methodology generated and
practiced through the experience of 1000's of demonstrations. The
2nd Edition of Great Demo! was published in March 2005.
Prior to The Second Derivative, Mr. Cohan has enjoyed over 20 years
in senior management, business development, sales and
marketing roles. In 1998, he joined Symyx Technologies, Inc. to
found Symyx’ Discovery Tools® business, which leverages Symyx’
technology through providing access to systems, software, and
intellectual property. As Vice President Discovery Tools, and then
President Symyx Discovery Tools Inc., Mr. Cohan grew the
organization from inception into a $30MM per year business.
Before Symyx, Mr. Cohan gained experience in the creation,
implementation, and application of software tools and systems in
support of pharmaceutical, agrochemical, and chemical research
during 13 years at MDL Information Systems, Inc. While at MDL, he
progressed through roles in technical marketing, product marketing,
field marketing, sales, sales management and marketing
management, culminating as Vice President Customer Marketing.
He holds a degree in Chemistry from the University of California at
San Diego.
He currently serves on the board of directors of Collaborative Drug
Discovery, Inc. and the advisory board of Excellin, Inc.
Mr. Cohan has experience as an individual contributor, manager
and senior management in marketing, sales, and business
development. He has also been, and continues to be, a customer.
| Photo Credit: Dumont Photography - Copyright 2003, - All Rights Reserved. |
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