Offerings
The Second Derivative helps software organizations
achieve their sales and marketing objectives by providing
Workshops, Seminars, Coaching, Books, Blogs and the
DemoGurus® Community Website.
Many topics can be delivered remotely, without incurring
the time and cost of travel.
For Sales, Presales and Marketing Management:
> Great Demo! Workshops and Seminars
> Great Demo! Remote Demos Workshops and Seminars
> Great Demo! Master Class Workshops
> Customer Success Stories Workshops
> Ongoing Coaching
> Train-the-Trainer Programs
> Great Demo! Books - In Hardcopy and Electronic Formats
> Speaking Engagements for Sales Events and Kickoffs
> Problem-solving and Coaching for Specific Projects
> Product Launch Demos and Go-To-Market Programs
> Demo Skills Assessment
> Demo Capital Assessment and Management Guidance
> One-on-One Sales and Marketing Management Coaching
> Access to the DemoGurus Community Website for your team
Contact Us for More Information
For Sales and Marketing Operations and Enablement Staff:
> Great Demo! Workshops and Seminars
> Great Demo! Remote Demos Workshops and Seminars
> Great Demo! Master Class Workshops
> Customer Success Stories Workshops
> Ongoing Coaching
> Train-the-Trainer Programs
> Great Demo! Books - In Hardcopy and Electronic Formats
> Speaking Engagements for Sales Events and Kickoffs
> On-Boarding and New-Hire Programs
> Demo Skills Assessment
> Access to the DemoGurus Community Website for your team
Contact Us for More Information
For Partner, Channel, and Reseller Program Management:
> Great Demo! Workshops and Seminars
> Great Demo! Remote Demos Workshops and Seminars
> Great Demo! Master Class Workshops
> Customer Success Stories Workshops
> Ongoing Coaching
> Train-the-Trainer Programs
> Great Demo! Books - In Hardcopy and Electronic Formats
> Speaking Engagements for Partner Events and Launches
> On-Boarding and New-Partner Programs
> Demo Skills Assessment
> Access to the DemoGurus Community Website for your channels
Contact Us for More Information
For Individuals in Sales, Presales or Marketing:
> Great Demo! Books - In Hardcopy and Electronic Formats
> Great Demo! Workshops and Seminars
> Great Demo! Public (Open) Workshops
> Great Demo! Remote Demos Workshops and Seminars
> Great Demo! Master Classes
> Ongoing Coaching
> One-on-One Coaching
> Access to the DemoGurus Community Website for you
Contact Us for More Information
For Affiliates, Partners and 3rd Parties:
> Deliver Great Demo! Workshops via our Affiliate Program
> Great Demo! Books as Gifts for Teams at Kick-offs and Events
> Integration of Great Demo! Content into Your Programs
> Access to Copyrighted Workshop and Seminar Materials
> Contribute to and Leverage the DemoGurus Community Website
Contact Us for More Information
| The Second Derivative |
| Copyright © 2004-2010 The Second Derivative. All Rights Reserved. |
Feedback From Recent Speaking Engagements “Peter spoke on an often ignored, but very important function in technology sales.” “Excellent speaker; very thought provoking” “On Target!” "An excellent event." "Time very well invested. It was the right amount of information and the right amount of time. Everyone took away not just one ‘nugget’, but many!” |
"Companies that increased their training activities were three times more likely to report increased profits and shareholder value than companies that cut back on training." American Management Association Staffing Survey |
How are your demos? Preparation, delivery, and desired results? Click on Demo Assessment to explore and compare |
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Feedback From Recent Coaching Engagements “Since the change [coaching delivered three months ago] we have signed more business than the last two years combined." - Ron Stahlman, Marketing Manager, AdLizard.net |
Want a Longer Sample? Click here to view and hear a Great Demo! Overview PowerPoint presentation (~12.5MB) |
| Demos on Demand™ |
Watch this 38 min. overview of the Great Demo! Method, recorded by Point Marketing using their Demos On Demand technology. Peter Cohan introduces how to create highly compelling demonstrations - enjoy it at your convenience. Click on Go above - you'll be taken to a another web page where you can then launch the Demos on Demand viewer by clicking on Register... |
Longer Yet? See below for a (much) older 38 minute video... |
Click Here To View a 3.5 Minute Great Demo! Overview Video |
Great Demo! Clients' Markets Explore a fascinating range of verticals, markets, and businesses. |