Offerings
Our Offerings

The Second Derivative helps software organizations
achieve their sales and marketing objectives by providing
Workshops, Seminars, Coaching, Books and the
DemoGurus® Community Website.


For Sales, Presales and Marketing Management:

>
 Great Demo! Workshops and Seminars

>  Great Demo! Remote Demos Workshops and Seminars

>  Great Demo! Master Class Workshops

>  Customer Success Stories  Workshops

>  Ongoing Coaching

>  Train-the-Trainer Programs

>  Great Demo! Books - In Hardcopy and Electronic Formats

>  Speaking Engagements for Sales Events and Kickoffs  

>  Problem-solving and Coaching for Specific Projects  

>  Product Launch and Go-To-Market Programs  

>  Demo Skills Assessment

>  Demo Capital Assessment and Management Guidance

>  One-on-One Sales and Marketing Management Coaching

>  Access to the DemoGurus Community Website for your team

Contact Us for More Information


For Sales and Marketing Operations and Enablement Staff:

>
 Great Demo! Workshops and Seminars

>  Great Demo! Remote Demos Workshops and Seminars

>  Great Demo! Master Class Workshops

>  Customer Success Stories  Workshops

>  Ongoing Coaching

>  Train-the-Trainer Programs

>  Great Demo! Books - In Hardcopy and Electronic Formats

>  Speaking Engagements for Sales Events and Kickoffs

>  On-Boarding and New-Hire Programs

>  Demo Skills Assessment

>  Access to the DemoGurus Community Website for your team

Contact Us for More Information


For Partner, Channel, and Reseller Program Management:

>
 Great Demo! Workshops and Seminars

>  Great Demo! Remote Demos Workshops and Seminars

>  Great Demo! Master Class Workshops

>  Customer Success Stories  Workshops

>  Ongoing Coaching

>  Train-the-Trainer Programs

>  Great Demo! Books - In Hardcopy and Electronic Formats

>  Speaking Engagements for Partner Events and Launches

>  On-Boarding and New-Partner Programs

>  Demo Skills Assessment

>  Access to the DemoGurus Community Website for your channels

Contact Us for More Information


For Individuals in Sales, Presales or Marketing:

>  
Great Demo! Books - In Hardcopy and Electronic Formats

>  Great Demo! Workshops and Seminars

>  Great Demo! Remote Demos Workshops and Seminars

>  Great Demo! Master Classes

>  Ongoing Coaching

>  One-on-One Coaching

>  Access to the DemoGurus Community Website for you

Contact Us for More Information


For Affiliates, Partners and 3rd Parties:

>
 Deliver Great Demo! Workshops via our Affiliate Program

>  Great Demo! Books as Gifts for Teams at Kick-offs and Events

>  Integration of Great Demo! Content into Your Programs

>  Access to Copyrighted Workshop and Seminar Materials

>  Contribute to and Leverage the DemoGurus Community Website

Contact Us for More Information
The Second
Derivative
Copyright © 2004-2008 The Second Derivative.  All Rights Reserved.

Feedback From Recent
Speaking Engagements

“Peter spoke on an often
ignored, but very important
function in technology sales.”

“Excellent speaker; very
thought provoking”

“On Target!”

"An excellent event."

"Companies that increased
their training activities were
three times more likely
to report increased profits
and shareholder value
than companies that
cut back on training."

American Management
Association 2001 Staffing
Survey

How are your demos -
preparation, delivery, and
desired results?

Click on
Demo Assessment!

Feedback From Recent
C
oaching Engagements

“Since the change [coaching
delivered three months ago]
we have signed more
business th
an the last two
years combined."


- Ron Stahlman, Marketing
Manager, AdLizard.net