Great Demo! Workshops and Software Demo Skills Training

Workshops and Seminars

The Second
Derivative

Great Demo! Workshop
Clients Include

Accelrys, Inc.

Accept Software Corporation

ADP - Automatic Data
Processing, Inc.

Advanced Chemistry
Development , Inc.

Ariba Inc.

A storia Software

Avilar

Blackhawk Information
Services, Inc.

BMC Software

Business Objects

Cegedim Dendrite

Column Technologies

Consona Corporation

Elsevier

Genedata AG

Genologics

GenomeQuest, Inc.

Guava Technologies, Inc.

Hobsons Inc.

InforSense Ltd.

Ingenuity Systems

I-many, Inc.

IO Informatics, inc.

KXEN Inc.

Macrovision Corporation

McLeod Software

Nashco Consulting Ltd

Phase Forward Inc.

Phreesia Inc.

Protech Associates

P rous Science

Rochester Software Associates

SAXOTECH

Silicon Genetics

Spotfire AB

SumTotal Systems, Inc.

Symyx Technologies, Inc.

Thomson Delmar Learning

Thomson NetLearning

VantagePoint Systems, Inc.

Vertical*i Inc.

And Many Others...

Custom Workshops
Workshops are always customized
to map to your specific objectives and needs

Outside the U.S.?

We've delivered
Great Demo!
Workshops in:

Australia
Canada
France
Germany
India
Italy
Latvia
Korea
Singapore
Spain
Switzerland
United Kingdom

How are your demos?

Click here to

Assess Your Own Demos

"A Great Demo!

The demo was truly great!

We received a number of
positive comments from our
prospective customer including
"Wow!" "That was a Very
impressive presentation!", etc.

The sales manager, a very
tough critic, remarked "That was
an outstanding demo, an A!"

I can honestly say that no other
training course I've attended
has had such an immediate
positive impact."

G reat Demo! Clients' Markets

Explore a fascinating range of
verticals, markets, and focus.

“Reduced the time
of product
presentations
by 50%
while improving
our close ratio.”

C lick Here
For A
Great Demo!
Workshop
Feedback Form

Our Next
Great Demo!
Public Workshop
Sept. 15, 2010
San Jose, CA

C lick Here For
More Information

Workshops and Seminars

The Second Derivative provides a range of unique
Workshops, Seminars and Coaching to help software
organizations achieve their sales and marketing objectives.

Many topics can be delivered remotely, without incurring
the time and cost of travel.

> Great Demo! Workshops and Seminars

Crisper qualification and faster sales cycles
Larger orders and improved communication - "no surprises"
Engage and prove your capabilities in minutes
Focus on the value (as opposed to features)
Increase your success rates overall
For Sales, Pre-Sales, and Marketing Staff

C lick here for more information or Contact Us

> Great Demo! Public (Open) Workshops

We periodically offer Public Great Demo! Workshops - these are
terrific opportunities for individuals or small groups to learn to put
Great Demo! ideas into day-to-day practice.

Our next Public 1-Day Great Demo! Workshop is scheduled for
September 15, 2010 in San Jose, California, co-sponsored by
SKMurphy. Click here for an overview, agenda, location and pricing
information.

> Great Demo! Sales and Presales Teamwork Sessions

Create effective, high-performing selling teams
Establish clear, consistent roles for sales and presales
Choreograph demos to increase success rates
Enjoy heightened productivity resulting from real teamwork
Improve outcomes for both face-to-face and Remote Demos

> Remote Demos Workshops and Seminars

Engage, compel and connect with audiences using WebEx,
Live Meeting, and similar tools
Increase audience participation and demo effectiveness
Practice the techniques in real "remote" role-play scenarios
Learn and practice effective "team-play" methods

> Great Demo! Master Classes / Advanced Workshops

Customized follow-up from Great Demo! Workshops
Enables detailed focus on critical projects
Turns practitioners into high-value experts

> Customer Success Stories Workshops

Provides the single most important sales tool:
Informal Success Stories for engaging new audiences
Generates crisp, clear, focused marketing messages
Enables "chasm crossing" to take place
Re-vitalizes products and revenue streams

> SaaS and On-Demand Software Workshops

Engage more effectively in Software-as-a-Service and On-
Demand scenarios
Market and sell more effectively without using your staff
Address the unique challenges of Software-as-a-Service and
On-Demand software

> Recorded Demos Workshops

Improve lead generation and self-qualification
Move prospects towards "Click-to-Buy" faster

> Scripted Demos Workshops

Tip the scales in your favor
Learn how to "be first"
Present your offerings in the best possible light

> Managing POC's and Evaluations Workshops

Increase success rates and forecast predictability
Reduce the number (and associated cost) of failed events
Gain more paid evaluations - and fewer free POC's and evals
Apply best practices to organize and execute these events to
successful conclusions

> Great Demo! for Partners, Channels and Resellers

Enable your channels and partners to perform as well as (or
better than!) your direct sales organization
Provide Great Demo! events to your partners and channels
as achievement rewards or incentives

> Great Demo! Train-the-Trainer Programs

Deliver Great Demo! Workshops using own training team
Enables use of the copyrighted materials for in-house or
channel partner programs

> Sales, Presales and Marketing Management:
Implementing for Results

Achieve high levels of implementation and practice by staff
Define and manage to objectives to leverage learning
Reduce "on-boarding" time-to-effectiveness - significantly!
Assess and manage your Demo Capital
Overall, to realize desired rewards on an ongoing basis