Workshops and Seminars
Workshops and Seminars

The Second Derivative provides a range of unique
Workshops, Seminars and coaching to help software
organizations achieve their sales and marketing objectives.

Many topics can be delivered remotely, without incurring
the time and cost of travel.

>  Great Demo! Workshops and Seminars

  • Crisper qualification and faster sales cycles
  • Larger orders and improved communication - "no surprises"
  • Engage and prove your capabilities in minutes
  • Focus on the value (as opposed to features)
  • Increase your success rates overall
  • For Sales, Pre-Sales, and Marketing Staff

Click here for more information or Contact Us


>  Great Demo! Sales and Presales Teamwork Sessions

  • Create effective, high-performing selling teams
  • Establish clear, consistent roles for sales and presales
  • Choreograph demos to increase success rates
  • Enjoy heightened productivity resulting from real teamwork
  • Improve outcomes for both face-to-face and Remote Demos


>  Remote Demos Workshops and Seminars

  • Engage, compel and connect with audiences using WebEx,
    Live Meeting, and similar tools
  • Increase audience participation and demo effectiveness
  • Practice the techniques in real "remote" role-play scenarios
  • Learn and practice effective "team-play" methods


>  Great Demo! Master Workshops

  • Customized follow-up from Great Demo! Workshops
  • Enables detailed focus on critical projects
  • Turns practitioners into high-value experts


>  Customer Success Stories Workshops

  • Provides the single most important sales tool:  
  • Informal Success Stories for engaging new audiences
  • Generates crisp, clear, focused marketing messages
  • Enables "chasm crossing" to take place
  • Re-vitalizes products with less-than-desired sales


>  SaaS and On-Demand Software Workshops

  • Engage more effectively in Software-as-a-Service and On-
    Demand scenarios
  • Market and sell more effectively without using your staff
  • Address the unique challenges of Software-as-a-Service and
    On-Demand software


>  Recorded Demos Workshops

  • Improve lead generation and self-qualification
  • Move prospects towards "Click-to-Buy" faster


>  Scripted Demos Workshops

  • Tip the scales in your favor
  • Learn how to "be first"
  • Present your offerings in the best possible light


>  Managing POC's and Evaluations Workshops

  • Increase success rates and forecast predictability
  • Reduce the number (and associated cost) of failed events
  • Gain more paid evaluations - and fewer free POC's and evals
  • Apply best practices to organize and execute these events to
    successful conclusions


>  Great Demo! for Partners, Channels and Resellers

  • Enable your channels and partners to perform as well as (or
    better than!) your direct sales organization
  • Provide Great Demo! events to your partners and channels
    as achievement rewards or incentives


>  Great Demo! Train-the-Trainer Programs

  • Deliver Great Demo! Workshops using own training team
  • Enables use of the copyrighted materials for in-house or
    channel partner programs


>  Great Demo! for Sales and Presales Management:
Implementing for Results

  • Achieve high levels of implementation and practice by staff
  • Define and manage to objectives to leverage learning
  • Reduce "on-boarding" time-to-effectiveness - significantly!
  • Assess and manage your Demo Capital
  • Overall, to realize desired rewards on an ongoing basis


Contact Us for more information on any of these offerings.
The Second
Derivative
Copyright 2004-2010 The Second Derivative.  All Rights Reserved.

Great Demo! Workshop
Clients Include

Accelrys, Inc.

Accept Software Corporation

ADP - Automatic Data
Processing, Inc.

Advanced Chemistry
Development, Inc.

Ariba Inc.

Astoria Software

Avilar

Blackhawk Information
Services, Inc.

BMC Software

Business Objects

Cegedim Dendrite

Column Technologies

Consona Corporation

Elsevier

Genedata AG

Genologics

GenomeQuest, Inc.

Guava Technologies, Inc.

Hobsons Inc.

InforSense Ltd.

Ingenuity Systems

I-many, Inc.

IO Informatics, inc.

KXEN Inc.

Macrovision Corporation

McLeod Software

Nashco Consulting Ltd

Phase Forward Inc.

Phreesia Inc.

Protech Associates

Prous Science

Rochester Software Associates

Silicon Genetics

Spotfire AB

SumTotal Systems, Inc.

Symyx Technologies, Inc.

Thomson Delmar Learning

Thomson NetLearning

VantagePoint Systems, Inc.

Vertical*i Inc.

And Many Others...

Custom  Workshops
Workshops are always customized
to map to your specific objectives and needs

Outside the U.S.?

We've delivered
Great Demo!
Workshops in:

Australia
Canada
France
Germany
India
Italy
Latvia
Korea
Singapore
Spain
Switzerland
United Kingdom

How are your demos?

Click here to

Assess Your Own Demos

"A Great Demo!

The demo was truly great!  

We received a number of
positive comments from our
prospective customer including
"Wow!"  "That was a Very
impressive presentation!", etc.  


The sales manager, a very
tough critic
, remarked "That was
an outstanding demo, an A!"

I can honestly say that no other
training course I've attended
has had such an immediate
positive impact."

Great Demo! Clients' Markets

A fascinating range of verticals,
markets, and focus.