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We are amazed (and quietly proud) to report that over 24,500 copies of Great Demo! have been purchased, including well over 1000 Audiobooks (but not including re-sales of used copies or PDF's that get passed around).
The question is now becoming: how well do you (and does your team) implement and practice the methodology?
The Great Demo! Methodology enables differentiation; the degree to which one applies the methodology determines the amount of differentiation!
We have an active Great Demo! Group on LinkedIn - and you are welcome to join. There are now over 4900 members in the Group, many of whom are Great Demo! practitioners. We post topics and ideas for discussion, tips, and information on new tools. Group members are contributing their own thoughts, adding comments to existing dialogues and raising new topics.
We are working diligently to keep the Group as high-value a tool for the community as possible: Postings are monitored, members are vetted, and the Group is kept spam-free. We do encourage carefully selected job postings from vendors with openings (but not from recruiters) and individuals looking for new opportunities.
Think of the Group as an online Great Demo! User Community.
Our next Great Demo! Public Workshop is scheduled to take place October 18-19 in Sunnyvale, CA (in the heart of Silicon Valley). Public Workshops are excellent opportunities for individuals, small groups or teams that have new hires. This will be 1.75-Day Workshop, with the first day focusing largely on core Great Demo! material and the second 3/4 day addressing more advanced topics and techniques.
Registration and related information for this Public Workshop can be found as follows:
- October 18-19 Public Great Demo! Workshop - click here.
We've found that these sessions are most productive when there are two or more participants from each organization - and best when a combination of sales and presales participants are present (singletons are also fine...). This helps to mimic real-life interactions as much as possible, both when preparing demos and delivering them in the role-play sessions.
Here are two testimonials from past Public Workshop participants:
Contact Us for specific timing, overview, agenda, location and pricing information.
We are still delighted to report that Phreesia, Inc., a Great Demo! Workshop customer, won the coveted "DemoGod" Award at the Fall
2007 Demo Conference. More importantly, Phreesia continues to grow as a successful business many years after!
As noted above, over 24,500 copies of Great Demo! have been purchased by readers around the world, to date (including well over 1000 copies of the Amazon Audiobook). Additionally, the book has been awarded the Reader's Choice designation (twice!) by the publisher. Authors earn the Reader's Choice award after receiving the Editor's Choice designation and achieving large sales volumes.
In addition to paperback, Kindle, Nook and PDF versions, Great Demo! is also available in audiobook format from Amazon - please note that the voice in the Audiobook is not that of Peter Cohan (he reads the book too fast for a good recording)!
The Blog and Great Demo! LinkedIn Group are designed to provide an evergreen extension to the book - you are welcome to explore both - let us know if you'd like to see a 3rd edition to the book published.
Andy Paul, noted sales acceleration podcaster, interviewed me recently – the result is this 43 minute conversation about life, liberty and the pursuit of crisp, compelling demos. The first few minutes are [boring] chit-chat [not my fault, but does violate some Great Demo! principles!]; once you survive these the balance is tolerably amusing and potentially useful… Enjoy it here.
A good introduction to some of the key Great Demo! ideas is available in a conversational podcast done earlier this year with Chris Orlob at Gong.io – you can listen to the recording here. The intro begins about a minute in; the trouble starts a few minutes later!
We delivered a 40 minute webinar for Great Demo! practitioners on using DemoCoach to get better at what we do: why use it, how best to use it and how to get started. The webinar recording can be found here.
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